Many companies have been accused of greenwashing practices , that is, of promoting a positive image with a view to environmental sustainability, through corporate social responsibility activities or marketing campaigns that do not actually reflect the real functioning and mission of the company.
Thursday, April 6, 2023
GREEN MARKETING VS GREENWASHING
Many companies have been accused of greenwashing practices , that is, of promoting a positive image with a view to environmental sustainability, through corporate social responsibility activities or marketing campaigns that do not actually reflect the real functioning and mission of the company.
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GREEN MARKETING VS GREENWASHING
Many companies have been accused of greenwashing practices , that is, of promoting a positive image with a view to environmental sustain...
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