How does Ambient Marketing work?

 In ambient marketing, the main objective is  to attract the attention of the public by changing something in the environment on a visual level  so that it conveys the brand's message.

It is, above all, about being very creative and using a wall, an elevator, some stairs, a bus stop, a bank... and turning them into an advertising medium. In some campaigns, the brand asks for some interaction with these ads, asking users, for example, to upload their photos to social networks.

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